A black and white portrait photo of Martin Hicks. 2018–present · Founder / Principal Consultant

Si Novi

Cloud-native software consultancy I co-founded. We architect, build and maintain web applications on AWS for organisations across motorsport, infrastructure, sustainability and more.

https://sinovi.uk ↗


About Si Novi

I co-founded Si Novi in 2018 with James Galley. We're a cloud-native software consultancy based in Manchester, specialising in architecting, building and maintaining web applications on Amazon Web Services.

We work with organisations of all sizes, from startups to global enterprises like Jaguar Land Rover and SRO Motorsports Group, helping them leverage AWS to build secure, scalable applications that deliver real business value. Our work spans greenfield development, cloud migration, and modernisation of existing workloads.

We bring deep expertise in serverless architectures, infrastructure as code, and modern frontend development. We've built our own Cloud Excellence Framework to ensure every project meets the highest standards of performance, security and reliability.

Featured projects