--- title: "Si Novi - Martin Hicks" description: "Cloud-native software consultancy I co-founded. We architect, build and maintain web applications on AWS for organisations across motorsport, infrastructure and sustainability." canonical: https://martinhicks.dev/projects/si-novi last-updated: 2026-04-03 --- ![Si Novi](https://martinhicks.dev/images/sinovi-logo-310.png) 2018–present · Founder / Principal Consultant # Si Novi Cloud-native software consultancy I co-founded. We architect, build and maintain web applications on AWS for organisations across motorsport, infrastructure and sustainability. [https://sinovi.uk ↗](https://sinovi.uk) --- ## About Si Novi I co-founded [Si Novi](https://sinovi.uk) in 2018 with James Galley. We're a cloud-native software consultancy based in Manchester, specialising in architecting, building and maintaining web applications on Amazon Web Services. We work with organisations of all sizes, from startups to global enterprises like Jaguar Land Rover and SRO Motorsports Group, helping them leverage AWS to build secure, scalable applications that deliver real business value. Our work spans greenfield development, cloud migration, and modernisation of existing workloads. We bring deep expertise in serverless architectures, infrastructure as code, and modern frontend development. We've built our own Cloud Excellence Framework to ensure every project meets the highest standards of performance, security and reliability. ### Featured projects [![GT World app](https://martinhicks.dev/images/projects/gtworld.jpg) #### GT World — SRO Motorsports Group Mobile app for GT and GT4 series worldwide with live video, timing, and personalised notifications. ](https://sinovi.uk/our-work/gt-world-powered-by-sro) [![Jaguar Land Rover](https://martinhicks.dev/images/projects/jlr.jpg) #### Jaguar Land Rover Scalable AWS web application for global tooling distribution. 13 languages, 40+ regions. ](https://sinovi.uk/our-work/jaguar-land-rover) [![Watts Group HS2 surveying app](https://martinhicks.dev/images/projects/watts-hs2.jpg) #### Watts Group — HS2 Surveying Offline-capable PWA for pre-construction surveys on the UK's largest infrastructure project. ](https://sinovi.uk/our-work/watts-group-site-surveying-app) [![MHM Culture Segments TagTool](https://martinhicks.dev/images/projects/mhm.jpg) #### MHM — Culture Segments TagTool AWS-powered audience segmentation platform processing millions of surveys. ](https://sinovi.uk/our-work/transforming-audience-engagement-mhm-culture-segments-tagtool) [![Spacesuit Collections](https://martinhicks.dev/images/projects/spacesuit.jpg) #### Spacesuit Collections Photography asset management platform. Cloud migration to AWS with modernised search. ](https://sinovi.uk/our-work/spacesuit-media) [![ERM Carbon Footprinting](https://martinhicks.dev/images/projects/erm.jpg) #### ERM — Carbon Footprinting Web application replacing Excel models for carbon footprinting methodologies. ](https://sinovi.uk/our-work/erm-carbon-footprint-tool) [![Medem](https://martinhicks.dev/images/projects/medem.jpg) #### Medem — Sales Management Secure sales management application with quoting, customer management, and reporting. ](https://sinovi.uk/our-work/medem-sales-and-quotation-application) [![Diagnostic Associates](https://martinhicks.dev/images/projects/diagnostic-associates.jpg) #### Diagnostic Associates — Telematics Serverless solution automating telematics data processes. ](https://sinovi.uk/our-work/diagnostic-associates) ## PROJECTS [Access Patterns 2026–present](https://martinhicks.dev/projects/accesspatterns) [Dynoxide 2025–present](https://martinhicks.dev/projects/dynoxide) [Parity Suite 2026–present](https://martinhicks.dev/projects/dynamodb-conformance) [Si Novi 2018–present](https://martinhicks.dev/projects/si-novi) [Plugins & Tools 2018–present](https://martinhicks.dev/projects/open-source) [Tariff St. / Human 2011–2018](https://martinhicks.dev/projects/tariff-street) [Iconic Mobile 2010–2012](https://martinhicks.dev/projects/iconic-mobile) [Freelance 2008–2011](https://martinhicks.dev/projects/freelance) [Via Studios 2005–2008](https://martinhicks.dev/projects/via-studios) ## Get in touch [ hello@martinhicks.dev ](mailto:hello@martinhicks.dev) Looking for someone to work with on your next project? Head over to [sinovi.uk/contact](https://sinovi.uk/contact) and we'll arrange a call to discuss your plans. ## Follow me - [ GitHub ](https://github.com/hicksy) - [ Bluesky ](https://bsky.app/profile/martinhicks.dev) - [ Mastodon ](https://hachyderm.io/@martinhicks) - [ LinkedIn ](https://www.linkedin.com/in/martin-hicks-8061748/) ## Work history 1. ![sinovi logo](https://martinhicks.dev/images/sinovi-logo.png) Company [Si Novi](https://sinovi.uk) Date 2018 Present Role Founder / Principal Consultant 2. ![human software logo](https://martinhicks.dev/images/human-logo.jpeg) Company Tariff St. / Human Date 2011 2018 Role Director. Software development 3. ![](https://martinhicks.dev/images/iconic-mobile-logo.png) Company Iconic Mobile Date 2010 2012 Role Director. Mobile app development 4. ![mjh logo - basic, the letters mjs](https://martinhicks.dev/images/mjh-logo.png) Company Freelance Date 2008 2011 Role Web & mobile developer 5. ![via studios logo](https://martinhicks.dev/images/via-logo.ico) Company Via Studios Date 2005 2008 Role Web developer ## Recently played [ ![13 (Special Edition)](https://lastfm-img.freetls.fastly.net/i/u/174s/ce5f6c82da40669f57bb4ee122957238.png) No Distance Left to Run Blur — 13 (Special Edition) ](https://www.last.fm/music/Blur/_/No+Distance+Left+to+Run)[ ![First Time I Ever Saw Your Face - Single](https://is1-ssl.mzstatic.com/image/thumb/Music/de/4c/12/mzi.rqjfzfsh.jpg/300x300bb.jpg) First Time I Ever Saw Your Face Easther Bennett — First Time I Ever Saw Your Face - Single ](https://music.apple.com/us/album/first-time-i-ever-saw-your-face-single/432012321?uo=4)[ ![Takk... (20th Anniversary Deluxe Edition)](https://lastfm-img.freetls.fastly.net/i/u/174s/d8b2635b8c2a4154fc23e95218909a04.jpg) Hoppípolla (2025 Remaster) Sigur Rós — Takk... (20th Anniversary Deluxe Edition) ](https://www.last.fm/music/Sigur+R%C3%B3s/_/Hopp%C3%ADpolla+\(2025+Remaster\))[ ![I'm New Here](https://lastfm-img.freetls.fastly.net/i/u/174s/81b3b6bb024b413596c104c7a0d2c637.png) New York Is Killing Me Gil Scott-Heron — I'm New Here ](https://www.last.fm/music/Gil+Scott-Heron/_/New+York+Is+Killing+Me)[ ![American IV: The Man Comes Around](https://lastfm-img.freetls.fastly.net/i/u/174s/df687b9f01e138ac58ec071eef3663a0.jpg) Hurt Johnny Cash — American IV: The Man Comes Around ](https://www.last.fm/music/Johnny+Cash/_/Hurt) [View on Last.fm →](https://www.last.fm/user/martinhicks) --- Source: https://martinhicks.dev/projects/si-novi